Valerie McMurray founded Soleil Toujours after becoming aware of all harmful chemical ingredients in protecting solar. Unwilling to endanger the health of her family, she started her own company skin care that focuses on solutions mineral sunscreen and anti-aging. Toujours Soleil believes that protection against UV rays is vital for the fight against aging, and could not agree more. We decided to learn more about the founder and his vision.
started Soleil Toujours after being unable to find sunscreen that meet its standards. What prompted his change of consumer worried the business owner?
actually had several small entrepreneurial businesses while working full time in financial services, but they were more hobbies. It was a matter of time before finding a project that I was really passionate. With Soleil, he knew he was ready to take the plunge, quit my day job and carry out something that really believed and most importantly, would benefit my family.
How / you balance being a mother and an entrepreneur?
had and still have an amazing support system in terms of child care. I have an incredible friends that help pick up my slack to share car whenever necessary au pair and rock star. The women in my city are incredibly supportive and come from so many incredible races. I count on them constantly for business advice and support child care. I am beyond fortunate to live in a great community. On a side note, I think it is so important and rewarding for my kids see me working and building something. They will learn and understand that one day they too can do whatever they want with their careers. They are learning the value of hard work and perseverance and that’s all important to me.
What is the most valuable thing you’ve learned about the skin care of those working in the beauty industry?
Skin Care begins with attention sun. I almost feel like most companies care skin care approaching from the opposite direction skin. Many companies have dozens and dozens of products for skin care dozen, and only one or two SPF products. The sun is responsible for over 80% of premature aging. The breakdown of collagen in the skin is caused by two things: the natural process of aging and sun. I approach skin care, starting with sunscreen. That’s what makes it unique Toujours Soleil. All our products and future products revolve around UV protection, prevention of UV and UV damage repair damage.
How should sunscreen fit in a beauty routine? When to apply?
Sunscreen is the most important in any system of skin care step. It should be applied in the morning before UV exposure and then reapplied every 2 -. 2 ½ hour all day
The ingredients are a big part of philosophy Soleil Toujours. Are you an addict ingredient? What ingredients are most excited about at the moment?
The list is endless, but here are a couple of key ingredients we use in our new products that are very exciting:
Roxisomes – are a new and exciting and promising in skin care ingredient. They work as repair enzymes working mitochondrial DNA from oxidative damage that would otherwise lead to cell death. They have proven effective in studies on cancer prevention, UV exposure and anti-aging. While there are still more studies be done to look at your application in skin care, they appear to be enzymes that will do a lot for skin care.
Haberlea rhodopensis Leaf Extract – is an extract of a kind of resurrection of a single group of land plants that can tolerate desiccation of their vegetative tissues dried state air (at relative water content to 5% RWC) and resume normal physiological and metabolic activity after rehydration. This unique extract is complex restructuring of the skin, revitalizing and moisturizing benefits. Helps increase skin elasticity in humans (3% Haberlea extract cream), stimulates the synthesis of elastin and protects human dermal fibroblasts against H 2 OR 2 damage.
They are also great in incorporating the latest generation of plant stem cells to reduce pigmentation, fine lines and protect the skin from environmental damage. These plant stem cells contain all the active molecules of the plant to deal effectively with multiple areas of concern. Plant stem sea fennel and purple cells, Edelweiss, gardenia are incorporated in some of the most advanced anti-aging products.
We love peptides, which are essential anti-aging ingredients that reduce fine lines and wrinkles, promote collagen, reduce inflammation and clarify the skin tone. With new peptides that are discovered each year that is considered to be an active ingredient that will continuously change and progress over time.
Finally, of course, everything I do is focused on UV protection, so that nothing is more important than the minerals. At Soleil, we use the highest grade, nano mineral assets in all our products UV protection.
The zinc and titanium are used for superior protection against UV rays and broad spectrum coverage pro-longed. Minerals are safe, effective, reduce inflammation, and are designed to be used in all types of especially sensitive skin, acneic and those prone to hyperpigmentation and melasma.
With sunscreen is an obvious need, which is another product of skin care can never go without?
We are developing a unique sunscreen extraction and purifying cleanser. sunscreens minerals are often difficult to remove. Our new cleaning product in development is specifically formulated to overcome sunscreen, makeup and other impurities while thoroughly clean the pores. Another product never go without me is exotic Shine Body Oil Après Soleil. My skin becomes very dry. I use my body oil immediately after the shower, and as needed throughout the day and before bedtime.
What your routine skin care every day looks like?
I clean my new cleaner cleansing, apply my daily Anti-Aging Serum energy (although we are about to launch a new and improved version silicone), apply my daily moisturizer SPF 20 or my perpetual light complexion Perfecting Fluid SPF 20 for added coverage and then apply my eyes glow 100% Mineral SPF 25 around the eyes. Once a week I use my new repair UV damage cloth mask to help lighten dark spots of hyperpigmentation that I have all over my face, and to help tighten and lift some of the areas around the face that is necessary to promote collagen. Then I apply a little makeup – I’m not big on makeup, but without a doubt !! I need
What can we expect next Toujours Soleil? What’s on the horizon?
revealed to me the secret in all products we are launching this year above. We have a few organic products SPF in the works that are truly unique and innovative too. It will be an exciting year, so please watch this space!