Naturopathic: Sensory skin care rooted in herbal medicine

In the 1980s, Barbara Close was studying herbal medicine in Santa Fe, New Mexico, when her mother was diagnosed with lung cancer. Close, a former social worker, decided to return to her home in Virginia to support her mother during her treatments.

Naturopathic

Courtesy of Naturopathica

It was through this process that Close could see from her own experience how effective the herbal remedies could be. "Western medicine falls short in palliative care. Fortunately, I was able to use my knowledge of herbal remedies to see first-hand how lemon balm the tea eased my mother's anxiety, calendula the salves calmed his radiation burns and the weekly aromatherapy massages eased his pain, "Close recalls.

From that moment, Close was determined to help other people learn about these simple and traditional remedies and rituals that could help them live a better life each day.

Three years later, in 1995, she opened the first Naturopathic Healing Arts Center in East Hampton, New York, with holistic facials, massages and herbal consultations where they offered advice and remedies to treat the source of skin imbalances and the body. "The products were a natural progression shortly after opening the healing arts center to ensure that our home care met our ingredient standards," explains Close.

Naturopathic

Courtesy of Naturopathica

Over the past two decades, Close, who self-financed Naturopathica, has built the brand from scratch driven by constant quality and consumer education.

"We did not want to leave the door from zero to 60," explains Close. "In truth, we never propose to be a beauty brand. We open as a center of healing arts. Beauty grew out of a genuine interest in skin care and herbal remedies that not only made the skin more beautiful, but also helped address the source of an imbalance, so the results had an impact long lasting. Our constant growth made the investment more manageable. "

Naturopathic products are created using the principles of naturopathic medicine, which emphasizes not hurting, treating the individual and addressing the root cause of skin imbalances, not just symptoms.

"We are also ahead with the wisdom of the experience," shares Close. "While many brands are only trying to improve their performance, we have been able to evolve and refine our clean and effective formulas for two decades, which allows us to create more advanced products using green chemistry, safe synthetics and the most effective botanicals that Nature has to offer ".

The founder of Naturopathica, Barbara Close.

Courtesy of Naturopathica

As an herbalist, Close performs the ideation of the product with herbs from his own garden on Long Island. "I grow up Calendula to save, Passionflower For repairing sleep dyes, Lavender for bath oils, Chamomile For tea and more. I am also inspired for products by foraging. For example, I discover adaptogens as Reishi mushrooms in my walks through the woods, "Close tells me.

As a pragmatic product formulator, Close is inspired by the classics and remains attentive to technological advances. "There is a lot of fascinating research at this time about herbs like Cannabis and Kava Kava that interact with the Endocannabinoid System, which plays a crucial role in regulating our physiology, mood and daily experience," he continues.

While Close prefers to work with small, independent farms where herbalists grow and harvest herbs sustainably and with appropriate extraction methods to maximize the plant's therapeutic properties, their supply chain is not always so sharp and dry. "While there is a lot of interest in natural and organic products at the moment, the only problem that nobody is dealing with is sustainability," says Close.

Naturopathic

Courtesy of Naturopathica

"There simply is not enough plant material to meet the demand and many plants are in danger of extinction, such as Arnica, American Ginseng and Echinacea, for example. That's why we chose to use green technologies such as stem cells from plants, which are grown and harvested in a laboratory environment, "Close explains." This method not only protects natural resources by decreasing water use, maintaining purity of the ingredients and reduce the depletion of whole plants; it also creates more active ingredients. "

While Naturopathica was not the first natural skin care brand in the United States, they were the first to focus on "clean" products.

"For us, this meant not only using clean active ingredients, but also safe, non-irritating surfactants, emulsifiers and preservative systems," says Close. Naturopathica was the first company to introduce US-made facial oils in the United States. UU With Calming Carrot Facial Oil and Seeds in 1996, and the first brand to go beyond the ingredients to focus on holistic beauty using treatments, stereotypes and ingestible herbal remedies, such as teas and tinctures

Naturopathic

Courtesy of Naturopathica

Because the brand has always believed in transparency, in 2009 Naturopathica became one of the first American brands to receive certification under the ECOCERT Natural & Organic Cosmetic standard.

"ECOCERT guarantees the highest standard in clean skin care, ensuring that formulas contain a minimum of 95% ingredients of plant origin, come from renewable sources, are manufactured with environmentally friendly business practices, packaged and shipped in biodegradable or recyclable packaging, and "GMO-free, parabens, phenoxyethanol, nanoparticles, silicon, PEG and synthetic perfumes and dyes," Close says.

When I ask Close what her brand is synonymous with, she tells me: "We are best known for being a destination for safe and sensory skin care, especially for sensitive skin types." Some of our most beloved products include our balsam of cleaning manuka probiotic honey, now a winner of Oprah, self, Glamor Y NewBeauty Awards: our skin protector Soothing facial oil of carrot seed, and our wrinkle repair serum with vitamin C15, an illuminating serum that softens and fills without redness or sensitivity. "

One of Close's favorite products, the Sweet Cherry Brightening Enzyme Peel, It is also one of my favorite Naturopathica products. "This exfoliation is a universal treatment to give shine and refresh the opaque skin. Although most people think of investing in serums and creams, exfoliation is essential because it removes dead skin cells that prevent their serums and creams from penetrating. "This exfoliation does not smell like a delicious freshly made cherries cake when you rinse it From you you get the additional benefit of trying it too.

Naturopathic

Courtesy of Naturopathica

With a portfolio of products ranging from skin care to body care, teas and tinctures, I ask Close if there is any product that he thinks should receive a little more attention. "If there is a family of love after almost twenty-five years of activity, it is herbal medicine and ingestible products.The herbal tinctures were the original form of medicine," replies Close.

When I ask him where he sees the brand he is heading for in the next three to five years, Close tells me: "While our cleanup commitment will not change, I believe that all brands in the natural space should carefully examine" how we obtain and we chose our botanical extracts, to make sure that we are preserving both the quality and the biodiversity of these special ingredients. "

The closure continues: "As this trend grows, and we hope it does, we must be aware of our limited resources and work to minimize pesticides, water use and plant waste. We will look for green chemistry to help inform our innovation. "

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